Seeking clarity on event attribution? You’re not alone.
Events are one of the biggest pipeline generators in B2B, and one of the largest expense items. Yet most companies still run them on instinct. Marketing and RevOps leaders spend hours stitching together spreadsheets and Salesforce reports only to arrive at incomplete answers:
- Were attendees engaged before and after the event with the right outreach?
- Did the event influence existing opportunities?
- Was new pipeline created? When?
- How should next quarter’s event pipeline be forecasted?
The result is wasted time and uncertain decisions. Boards demand clarity, but revenue teams are left handwaving instead of providing a clear, data-backed story.
How AccountAim Solves This
With Event Attribution, AccountAim changes that. Revenue leaders can run their events strategy with confidence now:
- Run smarter outreach: track and manage pre- and post-event attendee engagement.
- Tie spend to pipeline: measure ROI at the event level and adjust investment with confidence.
- Prove influence: show how events accelerate deal progression across stages.
- Forecast outcomes: use historical patterns to predict post-event opportunity creation.
This release eliminates the attempt to scrape together signals of ROI from various sources. RevOps and Marketing leaders can focus on analyzing outcomes and making real recommendations to drive growth.
RevOps teams move from being “spreadsheet heroes” to being strategic advisors. Event investment conversations shift from opinion to fact. Pipeline generation from events becomes repeatable, predictable, and defensible.
As Edie Johnson, Director of Revenue Operations at Zest AI, shared:
“Our board was asking us for quarters about the impact of our event strategy, both from an ROI and forecast perspective. AccountAim gave us the answers we couldn’t get from simple Salesforce campaigns alone and now we use our Event Attribution dashboard to make event-related decisions every week.”
Take the Next Step
Event Attribution turns events from a black box into a predictable pipeline engine. See how it works in practice by watching the demo or booking a walkthrough with our team.
