We’ve been in the trenches with RevOps teams for awhile now. Across 500+ conversations, one thing keeps coming up:
“Our data is all over the place. It’s stopping us from [fill in the blank]”
You can fill in that blank with almost any GTM analysis or process, and data is usually the blocker. RevOps teams lack a unified GTM data layer to do their work. Their data is sprawled across multiple systems and sheets, making it challenging to draw meaningful conclusions about the business.
We’re fixing that.
RevOps Warehouse creates one GTM data layer to drive all of your RevOps insights, processes, and workflows. And the result is incredible leverage for RevOps teams.
Scott Franco, Director of Marketing at Maverick, paints a picture:
“Before AccountAim, our GTM data was scattered in different places – some of it lived in HubSpot, some in our product database, some in our Agency Management Solution, and the rest in a lot of Excel files.
We couldn’t see the full customer journey or help guide our sellers to the key actions they needed to take. And our month-end reporting took weeks of stitching different reports together.
AccountAim’s RevOps Warehouse brought it all together in one place. Now we have real-time GTM reporting, we’ve started to automate our cross-selling motion, and we finally have complete visibility into the customer journey, all without having to rely on our data team.”
Here’s what we shipped to make this possible.
One warehouse, all your GTM data, no data team needed
Problem:
RevOps teams waste hours stitching together exports just to answer basic questions, or important questions go unanswered.
Solution:
RevOps Warehouse connects unlimited integrations – your CRM, marketing data, product data (even your existing warehouse) — into one GTM data layer. Salesforce, HubSpot, Pardot, Marketo, Snowflake — bring all of this data into one connected view for RevOps.
Outcome:
No SQL. No messy VLOOKUPS. Clean, connected GTM data updated in real time, giving you full customer journey visibility at your fingertips.
Include external files and analysis in your data layer
Problem:
Some of your most important insights live outside the CRM in spreadsheets, event lists, or finance exports.
Solution:
Now you can upload local files directly into RevOps Warehouse, blending them into your live GTM data.
Outcome:
No more siloed lists or messy manual work. Everything is integrated and ready to power better segmentation, forecasting, and action.
Snapshots, everywhere: never lose pipeline, health scores, or engagement data again
Problem:
When your CRM overwrites data, you lose pipeline history, customer health trends, and GTM signals, blocking important analysis and forcing RevOps teams into hacky sheets.
Solution:
RevOps Warehouse snapshots every field, every object, every day automatically. No limits.
Outcome:
Finally run trend analysis, pipeline history, and power AI models with full historical GTM data, without hacks or data scientists.
Now when you get asked what your pipeline coverage was at the beginning of the year, you actually have the answer.
And imagine catching customer health scores dipping in real-time, with automatic alerts to CSMs to reach out. Which leads us to…
Turn analysis into action, without leaving your data layer
Problem:
Finding insight isn’t valuable if it dies in a spreadsheet or a Slack thread.
Solution:
With live syncs, you can push tasks, updates, and ownership changes from your analysis back into the systems where reps are doing their work.
Outcome:
No more missed follow-ups or bottlenecks. Insights turn into action — fast. Enforce rules of engagement, keep data aligned across systems, and re-assign accounts, all directly from your analysis.
Maintain data hygiene in real-time, don’t wait until its too late
Problem:
Keeping GTM data clean is a nightmare when edits require outdated data loaders and reconciliation across systems.
Solution:
RevOps Warehouse lets you bulk edit and clean data across all sources with simple inline editing directly where you work — just like a spreadsheet.
Outcome:
Clean, accurate GTM data and a full audit trail to track every change.
Why this matters
It’s ironic. RevOps teams buy a lot of tools, but always for other people. These tools cause data sprawl, making the RevOps job harder.
RevOps should be the most strategic function in business. But strategy requires time and data to plan. RevOps has neither time nor good data right now.
With RevOps Warehouse, we’re fixing that.
We’re connecting the data dots for RevOps, so they can connect the dots across the entire business. With these capabilities in hand, RevOps moves from a reactive firefighter to a proactive business partner.
Where we go from here
This release is a big step toward the vision we’ve always had for AccountAim: a single place for RevOps to analyze, act, and align their entire go-to-market motion.
We’re not stopping here. But this one’s important.
If you’ve ever said, “I just need better data,” now you have it.
Get started with a free trial of RevOps Warehouse today.
